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Before You Sign: A Handy Checklist for Selecting a Digital Marketing Service A Guide for Entrepreneurs Vol.3 Before signing up with a digital marketing service, keeping a thorough checklist is crucial to ensure that the partnership aligns with our business goals and needs. Here’s a structured guide to help us evaluate potential digital marketing providers effectively. 1. Define our Objectives Clarify Goals: Identify what we want to achieve through digital marketing, such as increasing brand awareness, generating leads, or boosting sales. Set KPIs: Establish key performance indicators (KPIs) to measure success, such as website traffic, conversion rates, and return on investment (ROI). 2. Assess Our Current Digital Presence Website Evaluation/SEO audit: Ask to review our website's design and functionality. Ensure it accurately represents your brand and is optimized for user experience and conversions. Social Media Evaluation/SMM Audit: Ask to Evaluate current presence on social medi...